How does a debt collection business stand out from the crowd in a crowded market? This case study looks at how Equitasasia Pte Ltd used Google AdWords to increase sales and expand its business. Case study summary: Debt collection company looks to stand out from competition in Singapore, China, Hong Kong. Used AdWords to build […]
Category: CASE STUDIES
Dental Clinic in Teeth Whitening Soars Up Page 1
What is Search Engine Optimization? Search Engine Optimization (also known as SEO) is a form of internet marketing strategy that places your website at the top of search engine results (e.g. Google, Yahoo and Bing) Search Engine Optimization (SEO) allows you to place your website on top of your competitors’ website. The better you optimize […]
How SEO generated a 198% increase in traffic and 41% increase in revenue for Feel Unique
Feel Unique is Europe’s largest online retailer of premium beauty products stocking over 500 brands and 18,500 products. In order to succeed in a highly competitive field and stand out online, the beauty retailer enlisted the expertise of SEO agency Builtvisible. Case study summary Feel Unique improved search keywords and created great content to drive […]
How MAC cosmetics identified wasted impressions and increased conversions with Facebook’s Atlas tool
Digital ad campaigns which rely on cookies for ad targeting can often produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used Facebook’s Atlas tool for people based marketing to improve ad targeting. Case study summary MAC cosmetics used Facebook’s Atlas tool to identify […]
Heineken inspires adventure with page takeovers
Heineken used PageSkin Plus to promote their Cities of the World campaign in Hong Kong. This case study looks at how the beer brand achieved 75.98 second average PageSkin dwell time with a smart page takeover ad. Case study summary Beer brand promotes adventure in global campaign Local Hong Kong display ads use smart page […]
Laneige
Laneige promoted their new Collegen Drink in Hong Kong with an animated PageSkin creative. The campaign delivered 90% brand recall. Case study summary New collagen health drink needed strong online reach Brand used page take over ads on select sites for high impact Achieved 90% recalled the brand, in comparison to an industry benchmark of […]
Target becomes Santa’s helper with ‘Holiday Wish’ app
Target developed an app with a 3D animated game-like experience letting kids build wish lists and send them to Santa. This case study looks at how the US retail giant generated nearly 75,000 downloads. Include the video in the case study, this is the code <iframe src=”https://player.vimeo.com/video/140631883″ width=”500″ height=”375″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> Case […]
How Colgate spread a million smiles with its mobile campaign
When Colgate India discovered that 47% of the total population in India had never visited a dentist, they decided to launch a nationwide oral health awareness campaign – Oral Health Month. The programme offered free in-clinic dental check-ups, and to boost awareness Colgate launched the “Spreading a million smiles with a mobile” campaign. Case […]